Montréal, June 17, 2005—Super C, a division of METRO INC., is pleased to invite people to celebrate and discover its new discount supermarket at 350, Belvédère Street South in Sherbrooke. Celebrations mark the completion of the $3 million renovations which got under way in March. Musicians, make-up artists for children and mascot Cajou will be welcoming clients throughout the weekend with coffee and cake.

“Super C is differentiating itself even more with the introduction of a new store concept—updated logo, dynamic image and new colours—that offers a “market” zone, where shoppers will find all the store's fresh produce, and a “depot” zone, home to the groceries section,” enthuses Johanne Choinière, Senior Vice-President and General Manager, Super C.

“We've spared no effort to ensure that we provide prime-quality products at discount prices all under the same roof, in a friendly environment where grocery shopping is pleasant, quick and easy,” adds Johanne Choinière. “Super C is the discount supermarket that offers super prices every day.”

Denis Pascal, Vice-President, Operations, Super C, eagerly described the new big-box discount store's different departments: “We've paid a lot of attention to fresh produce with a fruits and vegetables section, a bakery department offering a variety of breads and pastries baked in-house, a meat counter featuring superior cuts, a selection of fish and seafood, frozen products and a large groceries section where shoppers will find our family-size formats along with our private-label brand products. All in all, we'll be offering consumers more than 2,000 products from our Super C, Merit Selection, Econochoice and Irresistible private-label lines: prime quality products at super prices. At Super C, we have pledged to provide cost-conscious families the most affordable grocery bill they'll find anywhere, in a clean, pleasant environment, every single day. That is our mission and our commitment.”

Store Manager Jacques Brodeur and his team cordially invite all residents of Sherbrooke and the surrounding area to come discover the new Belvédère Super C store.

Super C, a wholly owned division of METRO INC., is a leader in the discount supermarket segment in Québec and employs more than 5,000 people in this province and in Ontario.

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SOURCE : METRO INC.

Information:
Marie-Claude Bacon
(514) 643-1086

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