(Etobicoke, ON July 12, 2006) – Cambridge residents are invited to “turn fresh on Franklin” and experience their first A&P store at 980 Franklin Blvd., this Wednesday, July 19, 2006. Construction on the new 50,000 sq. ft. store began in December 2005, creating 200 new jobs for the City of Cambridge.

“We are very excited to bring A&P’s fresh obsessed offering to Cambridge,” said Doug Brummer, Vice President, Marketing and Advertising. “This store includes all the reasons people love to shop at A&P including our gourmet meat counter; our unparalleled seafood department with temperature humidity controlled cases; our bakery, where we bake 27 varieties of bread three times a day; and our extensive fresh produce selection - all of which are backed by our ‘It’s fresh or it’s free guarantee’.”

Vice President, Conventional Operations, Vince Bertrand will be joined by City Councilor Linda Whethan and Store Manager, Marco Marcone for the opening ceremonies at 10:00 a.m. on Wednesday, July 19th. Store staff will celebrate the grand opening by providing customers with free giveaways, sampling of exclusive products and activities for the kids.

Store Services and Features
Fresh 2 Go
The Fresh 2 Go department provides customers with relief from the pressures of preparing fresh, quality meals for their families.

• Stone baked pizza fire roasted in a stone oven to give it an extra crispy crust. A&P customers can pick up and take home a fully baked hot pizza in one of eight varieties.
• Get hot meals fast in the deli department including the popular chicken and rib duo.
• Classic Italian sandwiches, made traditionally in A&P’s own panini press are available at the panini counter. These hot sandwiches are stuffed with the freshest ingredients and grilled to perfection.
• Hand rolled sushi is freshly prepared and is a perfect light lunch option.
• Customers can indulge in one of 16 delicious flavours of Gelato, unique to A&P and freshly made in-store. This Authentic Italian ice cream recipe is lighter, creamier and lower fat than North American ice cream.

Full Service Floral Department
Certified floral designer can create unique floral arrangements for any occasion, including specially-created, affordable wedding packages and funeral arrangements. Customers also have the added convenience of selecting a Fresh Obsessions 10-Day bouquet for $10.00. With easy-to-follow care instructions, flowers are guaranteed to last for 10 days or they can be returned to the store with the receipt for a free, fresh bouquet.

Patisserie L’éclair
Patisserie L’éclair offers a wide selection of decadent desserts and brings the small bakery shop feeling into the A&P store. All pastries are made fresh, in-store using only the finest ingredients of 35% real cream, Belgian chocolate, fresh fruits and chocolate ganache.

It’s fresh of it’s free guarantee
A&P has the freshest products, guaranteed. If a customer finds a spoiled or expired item, they need only bring it to the customer service desk and they will replace it with a fresh item free of charge.

AIR MILES Reward Program
A&P is a sponsor of the AIR MILES Reward Program, Canada’s premier coalition loyalty program, with more than 9 million active AIR MILES Collector accounts. For every $20 spent at A&P, customers will receive one AIR MILE reward mile. Plus, customers have the opportunity to earn hundreds of Bonus AIR MILES reward miles in-store..

Giving Back to the Community
A&P has a strong tradition of giving back to the community. The Company’s charitable program, Growing Great Kids, supports three children’s charities: Breakfast for Learning, Safe Kids Canada and Kids Help Phone. The new A&P store will host three charity barbecues in support of Cambridge school’s breakfast programs over the course of the summer. The first barbecue will be hosted by Lick’s on July 22 and 23rd, 2006 and all proceeds will be donated to the breakfast programs at Grandview Public School and St. Ambrose School.

For more information on the Cambridge A&P store, please visit www.thisisfresh.ca. The site was developed exclusively for Cambridge residents and includes activities and offer for visitors including AIR MILES on-line coupons. Visitors can participate in the Fresh Obsessed Quiz and enter for a chance to win instant prizes of $10 - $50 in A&P gift cards or a $1,000 shopping spree.

Serving Canadians since 1927, A&P Canada Co., a subsidiary of METRO INC., operates over 275 grocery stores under the A&P, Dominion, Ultra Food & Drug, The Barn, Loeb and Food Basics banners throughout Ontario.

For more information, contact:
Tammy Smitham
Director, Communications
A&P Canada Co.
416.234.6081
smithamt@aptea.com

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