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News Center Press Releases 2007 February 28, 2007
Press Releases 2007
February 28, 2007 - New fresh obsessed A&P location to open in Georgetown

ETOBICOKE, ON February 28, 2007 – Georgetown residents can enjoy a new A&P location conveniently located at 367 Mountainview Road, beginning Wednesday, February 28, 2007. The new 39,000 sq. ft. store features A&P’s latest layout and décor elements as well as a full service pharmacy and the popular Fresh 2 Go area catering to customers on the go. More than 170 jobs have been created for Georgetown as a result of the new store.

“We are taking our fresh obsession to new heights with our new A&P store in Georgetown”, said Doug Brummer, Vice President, Marketing & Corporate Development. “Customers will be impressed with our fresh offering including our gourmet meat counter; our unparalleled seafood department with temperature humidity controlled cases; our bakery, where we bake 27 varieties of bread three times a day; and an extensive fresh produce selection - all of which are backed by our Fresh or Free guarantee.”

To mark the unveiling of the new store, Vice President, Conventional Operations, Vince Bertrand joined by Vice President, Conventional Operations, West Division, Bob Seguin, and Store Manager, Vic Valliere for the opening ceremonies on Wednesday, February 28th. Children from St. Brigid School Choir treated customers to a performance of the national anthem and the first 500 customers received a fresh bouquet of flowers.

Other in-store activities include free demonstrations, face painting and airbrush tattoo artists for the kids on Wednesday, February 28th, Saturday, March 3rd and Sunday March 4th between 10:00 a.m. and 3:00 p.m., giveaways and free coffee.

Store Services and Features
Fresh 2 Go

The Fresh 2 Go department provides customers with relief from the pressures of preparing fresh, quality meals for their families.

  • Stone baked pizza fire roasted in a stone oven to give it an extra crispy crust. A&P customers can pick up and take home a fully baked hot pizza in one of eight varieties.
  • Get hot meals fast in the deli department including the popular chicken and rib duo.
  • Classic Italian sandwiches, made traditionally in A&P’s own panini press are available at the panini counter. These hot sandwiches are stuffed with the freshest ingredients and grilled to perfection.
  • Hand rolled sushi is freshly prepared and is a perfect light lunch option.
  • Customers can indulge in one of 16 delicious flavours of Gelato, unique to A&P and freshly made in-store.

Full Service Floral Department
Our certified floral designer can create unique floral arrangements for any occasion, including specially-created, affordable wedding packages and funeral arrangements. Customers also have the added convenience of selecting a Fresh Obsessions 10-Day bouquet for $10.00. With easy-to-follow care instructions, flowers are guaranteed to last for 10 days or they can be returned to the store with the receipt for a free, fresh bouquet.

Patisserie L’éclair
Patisserie L’éclair offers a wide selection of decadent desserts and brings the small bakery shop feeling into the A&P store. All pastries are made fresh, in-store using only the finest ingredients of 35% real cream, Belgian chocolate, fresh fruits and chocolate ganache.

Pharmacy
Our pharmacists and staff are dedicated to delivering exceptional customer services. Drop off your prescription while you shop for groceries and it will be ready when you return. If you have a prescription at another pharmacy, it’s easy to transfer your prescription. Just tell your Pharmacist your prescription number and the pharmacy you currently use and he or she will make all the arrangements, it’s that easy!

It’s fresh or it’s free guarantee
A&P has the freshest products, guaranteed. If a customer finds a spoiled or expired item, they need only bring it to the customer service desk and they will replace it with a fresh item free of charge.

For more information on the new Georgetown A&P store, please visit www.freshobsessedgeorgetown.ca. The site was developed exclusively for Georgetown residents and includes activities and offers. Visitors can participate in the Fresh Obsessed Quiz and enter for a chance to win instant prizes of $10 - $50 in A&P gift cards or a $1,000 shopping spree.

About A&P Canada
Serving Canadians since 1927, A&P Canada Co., a subsidiary of METRO INC., operates over 275 grocery stores under the A&P, Dominion, Ultra Food & Drug, The Barn, Loeb and Food Basics banners throughout Ontario.

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For more information, contact:

Tammy Smitham
Director, Communications
416.234.6081
A&P Canada Co.
smithamt@metro.ca

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