Montreal, March 28th, 2007 – More than 1.7
million reusable grocery bags have been sold since the concept was
launched in January 2006, an indication of just how popular the
bags are with Metro, Metro Plus, Super C and Marché Richelieu
supermarket customers.
METRO is pleased to announce that it has given a cheque in the
amount of $15,000 to ENvironnement JEUnesse, a non-profit
organization whose mission is to reinforce the development of an
environmental conscience and awareness of critical issues among
young people so that they can make the right civil choices to
ensure a viable future.
“Reusable bags have been hugely popular ever since they were
launched”, mentioned Serge Boulanger, Vice-President, Marketing,
Quebec Division. “We want to promote the reusable aspect of these
bags and act, if only in a small way, as a change agent. This is
why we firmly believe that by supporting ENvironnement JEUnesse,
our donation goes even further because young people are made aware
of environmental issues, which will allow them to make enlightened
choices for future generations”, explains Mr. Boulanger.
“We are very pleased that Metro has chosen ENvironnement JEUnesse.
The $15,000 donation will be used entirely to improve our training
programs pertaining to the healthy management of residual waste for
the 12-25 years old. Our training sessions are offered more than
300 times a year in many educational establishments and school
commissions across Québec”, mentioned Jérôme Normand, General
Manager of ENvironnement JEUnesse.
Developed in partnership with Boissons Gazeuses Environnement (BGE)
and RECYC-QUÉBEC, the bag is made of 100% recycled plastic and is
machine washable as well as recyclable. One bag can replace two or
three conventional grocery bags and may be used to return
containers that are “consignée Québec” to authorized points of
sale.
METRO INC.
With annual sales approaching $11 billion and more than
65,000 employees, METRO INC. is a leader in the food and
pharmaceutical sectors in Quebec as well as in Ontario, where the
company operates a network of nearly 600 food stores under the
Metro, Metro Plus, Super C, A&P, Dominion, Loeb and Food Basics
banners, as well as over 250 pharmacies under the Brunet, Clini
Plus, The Pharmacy and Drug Basics banners.
Boissons Gazeuses Environnement (BGE)
Boissons Gazeuses Environnement (BGE) is a non-profit organization
responsible for managing Quebec’s consignment system of
non-refillable soft drink containers by virtue of an agreement made
between the Minister of Environment, the “Société québécoise de
récupération et de recyclage du Québec” (RECYC-QUÉBEC) and the
“Association des embouteilleurs de boissons gazeuses du Québec”
(AEBGQ). The agreement has established goals for the recovery of
non-refillable soft drink containers.
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Source: METRO INC.
Boissons Gazeuses Environnement (BGE)
Information: Marie-Claude Bacon
Dir. Corporate Affairs
METRO INC.
514-643-1086
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