TORONTO, August 7, 2008 – METRO Inc.
(TSX:MRU.A) announced today that it will consolidate its five
conventional food store banners in Ontario under the Metro name
starting in September 2008. The launch of Metro in Ontario will be
supported by a $200 million investment in upgraded store
facilities, food offering and marketing to create the province’s
largest grocery banner with 158 stores. Over a 15 month period, all
current Dominion, A&P, Loeb, The Barn and Ultra banners will be
converted to the Metro name. The only banner not included in the
change is Food Basics which competes in the discount food
segment.
“The decision to rebrand under the Metro name is part of a
long-term strategy to capitalize on operational and marketing
efficiencies by uniting the individual strengths of our existing
banners in Ontario and sharing best practices with our Quebec and
Ontario stores,” said Eric La Flèche, President and Chief Executive
Officer, METRO Inc.
The change to the Metro name will begin in Toronto in September
with the conversion of the city’s Dominion stores, followed by the
rollout of the Metro brand across Ontario. All Dominion, Ultra and
The Barn stores will be converted before the end of 2008, Loeb
stores will be converted in the first half of 2009 and A&P
stores will be converted before the end of 2009. When the banner
consolidation program is complete, the new Metro network in Ontario
and Quebec will comprise 376 conventional food stores including 218
in Quebec.
METRO will invest $200 million to remodel its stores and upgrade
its food offering to serve the lifestyle preferences of Ontario
consumers while continuing to provide excellent everyday value. The
company began preparing for the Ontario banner conversion after its
acquisition of A&P Canada in 2005 by integrating its management
information systems and strengthening its supply chain in
anticipation of today’s announcement. The company is also unveiling
a new unified corporate and retail logo as part of its updated
public image.
“METRO is very pleased to take the next step in the growth of our
company,” said Mr. La Flèche. “We are building on a strong
foundation due to our unwavering focus on food, our great store
locations and our dedicated staff to provide our customers with the
best shopping experience. We are excited about what we’ll have in
store starting September.”
METRO INC.
With annual sales of nearly $11 billion and over 65,000 employees,
METRO Inc. is a leader in the food and pharmaceutical sectors in
Québec and Ontario, where it operates a network of close to 600
food stores under several banners including Metro, Metro Plus,
Super C, A&P, Dominion, Loeb, and Food Basics, as well as over
250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug
Basics banners.
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For more information, please contact:
Selena Fiacco
Director, Communications
METRO Inc.
416-234-6081
selena.fiacco@metro.ca
Forward-looking Statements
Any statement contained in this press release which does not
constitute an historic fact, may be deemed a projection. Verbs such
as “believe”, “foresee”, “estimate”, “expect” and other similar
expressions appearing in this press release generally indicate
projections. These projections do not provide guarantees as to the
future performance of METRO INC. and are subject to risks, both
known and unknown, as well as uncertainties which may cause the
outlook, profitability and actual results of METRO INC. to differ
significantly from the profitability or future results stated or
implied in these projections. The risks identified by METRO INC.
are described in the 2007 Annual Report under Risk Management. The
forward-looking statements formulated in this press release are
based on a certain number of assumptions regarding the economy, the
market, and the Company’s operations and financial position. One of
these assumptions is that current trends in these areas will
persist into the future. These assumptions are reasonable and
applicable at this press release’s date of issue only and represent
our expectations at said time. METRO INC. does not intend to update
the forward-looking statements that may be contained herein, except
as required by law.
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