TORONTO, April 3, 2008 – Is your child a future
Picasso or Van Gogh? Or maybe the master of all things arts &
craft? Whatever their artistic flair, A&P is giving kids in
Ontario a chance to celebrate Earth Day by showcasing their talents
with the launch of the A&P Reusable Bag Design Contest.
“Since the introduction of our Leave it Greener program in 2006,
more than 2 million reusable bags have been sold in A&P
stores,” said Selena Fiacco, director, communications, A&P
Canada. “In honour of Earth Day 2008, we are redesigning our
ever-popular reusable bag to give it a fresh look and challenging
kids to think green all at the same time.”
The winning design will be used on all A&P Canada reusable bags
beginning September 2008. The winner will also receive 5,000 AIR
MILES® reward miles. The second place winner will receive four
samples of his/her bag design printed on the A&P reusable bag
in addition to 1,000 AIR MILES® reward miles while the third place
winner will receive one sample of his/her bag design printed on the
A&P reusable bag and 500 AIR MILES® reward
miles.
Budding artists up to grade six are invited to participate in this
drawing and colouring contest.
The contest is available at A&P, Dominion, Ultra Food &
Drug, The Barn and Loeb stores in Ontario, excluding Thunder Bay,
and runs until April 14, 2008. All entries must be mailed to:
Reusable Bag Design Contest Coordinator, A&P Canada, 5559
Dundas Street West, Etobicoke, Ontario, M9B 1B9. The winners will
be announced on Earth Day, April 22, 2008. Full contest details are
available in-store at www.freshobsessed.com.
In 2006, A&P Canada launched its plastic bag recycling program
in select stores and has been expanding the program since.
Beginning fall 2007, A&P Canada also added the program to its
115 Food Basics stores and it’s expected that 30 million plastic
bags will be diverted from landfills each year as a result. METRO
INC., A&P Canada’s parent company, was the first grocery power
in Canada to sell its own reusable bag.
Leave it Greener
Continuing its commitment to Leave it Greener, A&P Canada wants
to help keep plastic grocery bags out of landfills. To date,
A&P Canada has recycled approximately 3.57 million lbs of
plastic film, the equivalent of 250 million bags, and sold more
than 2 million reusable bags across Ontario. The Leave it Greener
platform reinforces A&P Canada’s commitment to a greener world
and helps Ontarians recognize how they can help Leave it Greener
too.
About A&P Canada Co.
Serving Canadians since 1927, A&P Canada Co. is a wholly owned
subsidiary of METRO INC. and operates more than 280 grocery stores
under the A&P, Dominion, Ultra Food & Drug, The Barn, Loeb
and Food Basics banners throughout Ontario. For more information or
for store locations, visit www.freshobsessed.com.
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For more information contact:
Selena Fiacco, Director, Communications
A&P Canada Co.
416.234.6081
selena.fiacco@metro.ca
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