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News Center Press Releases 2008 May 13, 2008
Press Releases 2008
May 13, 2008 - Put the sizzle in summer with fresh entertaining ideas

Toronto (ONTARIO) May 13, 2007 – From cottage dining to picnics and backyard barbecues, the arrival of warm weather means a whole new world of entertaining that can be enjoyed outdoors. The best guide to sunny suppers, A&P Canada’s It’s All Fresh magazine is back for its summer issue to give Ontarians a whole range of dining ideas – whether it’s for the everyday meal or a special occasion with friends and family.

“The summer issue of It’s All Fresh is our best magazine ever and features sizzling entertaining ideas just in time for the warm weather,” says Gillian Kerr, director of marketing, A&P Canada. “Our product suggestions, tips and tricks will take you to the next level and make you look like a grilling star. From the must-try flattened barbeque chicken to Lotus Leaf Tilapia and Salmon Tournedos on a grilling plank, our ideas will ensure you dazzle your guests and their taste buds this summer.”

Looking for some fresh and easy ideas that offer quick solutions? Why not pack a classic picnic lunch with freshly made summer salads from the Fresh 2 Go section and one of A&P’s exclusive Première Moisson breads. Then complement your meal with European-inspired Artisan deli meats or add some tang with cheese such as Salt Spring Island Chevre.

Of course, no meal is complete without a scrumptious dessert. Add a hint of sweetness to any picnic with delicious ideas from the magazine. Go Italian with A&P’s new Lemon Mascarpone Cake or cool down with one of the new in-store ice cream cakes. Going to a summer party? Don’t forget to thank the hostess. A&P’s Fair-Trade Roses are beautifully, colourful and only $10 a bouquet.

For over 100 new product ideas or more fresh summer entertaining tips, visit www.freshobsessed.com or pick up a complimentary copy of the It’s all Fresh – Summer Issue, now available at A&P, Dominion, Ultra Food & Drug, Loeb and The Barn Market stores across Ontario.

About A&P Canada Inc.
Serving Canadians since 1927, A&P Canada Inc. is a wholly owned subsidiary of METRO INC. and operates more than 235 grocery stores under the A&P, Dominion, Ultra Food and Drug, The Barn, Loeb and Food Basics banners throughout Ontario. For more information, visit www.freshobsessed.com.


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For more information, or product images, contact:

Selena Fiacco
Director, Communications
A&P Canada
416.234.6081
selena.fiacco@metro.ca

Erica Faltous
Consultant
Hill & Knowlton Canada
(416) 413-4695
erica.faltous@hillandknowlton.ca

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