Selection Gourmet Iced Treats are certified peanut- and
almond-free
Toronto (ONTARIO) June 27, 2008 – Much to the delight of
parents and children alike, METRO Inc., including its A&P
Canada chains across Ontario, is launching Selection Gourmet Iced
Treats, a line of new products that are CAC (Certified Allergen
Control) certified peanut- and almond-free. This private-label line
includes an assortment of icy pops, sorbet, frozen yogurt and ice
cream in a delicious variety of flavours – a perfect and safe treat
right in time for the warm weather.
“Studies conducted among consumers over the past several years have
indicated that the number of people who are affected by food
allergies is increasing,” says Serge Boulanger, vice-president,
marketing, METRO Inc. “In fact, the number of children who suffer
from peanut allergies has doubled in North America over the past
decade. We felt it was important to build on our line by developing
a product that would satisfy the needs of parents and children
affected by peanut allergies.”
“For several months, METRO has been working with the Association
québécoise des allergies alimentaires in order to offer people
suffering from food allergies a selection of our private label
products that are CAC certified,” commented Johanne Choinière,
senior vice-president, national procurement and corporate brands,
METRO Inc. “The Selection line of frozen dessert products, which
will be popular among children and parents are both delicious and
safe. All products will have the CAC logo, so our customers can
quickly identify all safe products while browsing the aisles of our
supermarkets.”
From chocolate ice cream and rainbow sorbet to fudge bars, tropical
fiesta icy pops and black cherry frozen yogurt, Selection Gourmet
Iced Treats are now available at A&P, Dominion, Ultra Food
& Drug, Loeb, The Barn Market and Food Basics stores across
Ontario. For more information on Selection Gourmet Iced Treats,
visit www.freshobsessed.com
Product Assortment
• Fudge Bars
• Assortment Frozen Treats
• Chocolaty Coated Vanilla Ice Milk Bars
• Vanilla Ice Cream Sandwiches
• Vanilla Mini Ice Cream Sandwiches
• Chocolate Ice Cream
• Vanilla Ice Cream
• Vanilla Light Ice Cream
• Chocolate Ripple Ice Cream
• Chocolate Caramel Ripple Ice Cream
• Butterscotch Ripple Ice Cream
• Orange Pineapple Ice Cream
• Neapolitan Ice Cream
• Rainbow Sorbet
• Orange Sorbet
• Cappuccino Frozen Yogurt
• Black Cherry Frozen Yogurt
• Fieldberry Frozen Yogurt
• Vanilla Frozen Yogurt
• Strawberry Frozen Yogurt
• Peach Frozen Yogurt
• Fruity Assortment Icy Pops
• Tropical Fiesta Icy Pops
• Vanilla Ice Cream in a Fruity Coating
• Vanilla and Cappuccino Ice Cream Cones
• Vanilla and Chocolate Ice Cream Cones
About Association québécoise des allergies alimentaires
(AQAA)
Founded in 1990 by parents of children with food
allergies, the Association québécoise des allergies alimentaires
(AQAA – www.aqaa.qc.ca) works to improve the quality of life of
people living with this reality. It does so by offering support and
information, organizing education and prevention activities, and
encouraging research into food allergies and anaphylaxis.
Furthermore, in order to enable consumers, and more particularly
those who face food allergies, to make informed and confident
choices, the AQAA developed the CAC Program, in collaboration with
Health Canada, other government agencies, representatives of the
agri-food industry, legal advisors, experts in certification
(Bureau de normalisation du Québec – BNQ – www.bnq.qc.ca) and
consumers with allergies.
About A&P Canada Inc.
Serving Canadians since 1927, A&P Canada Inc. is a wholly owned
subsidiary of METRO INC. and operates more than 235 grocery stores
under the A&P, Dominion, Ultra Food and Drug, The Barn, Loeb
and Food Basics banners throughout Ontario. For more information,
visit www.freshobsessed.com.
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For more information, or product images, contact:
Selena Fiacco
Director, Communications
A&P Canada Inc.
(416) 234-6081
selena.fiacco@metro.ca
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