The leader in the Quebec food industry is offering three programs to help Quebecers save on quality products

Montreal, February 12, 2009 – In order to give its customers more value for their money, Metro is offering three programs to help customers save without compromising on quality and variety:
• Red Flag Value Program
• Selection – Compare. Save.
• Irresistibles – Excellence at an exceptional price.

"Given the current state of the economy, Metro is assuming the lead in the food industry by taking action to help customers save in every way possible," says Serge Boulanger, Vice-President, Marketing, Metro Inc.

With the Red Flag program, the savings go on for aisles with lower prices on thousands of products in all categories and throughout our 222 Metro supermarkets across Quebec. To know more on the items covered by the program, customers can refer to Metro’s weekly flyer, the metro.ca site and the free Metro newsletter.

In addition, the Metro newsletter gives numerous opportunities for customers to save, with a personalized menu every week which contains a wealth of money-saving tips and information on how to prepare affordable meals.

Metro’s private label brands Selection and Irresistibles continue to offer premium quality without premium price, which is why Metro is mounting a large-scale promotional program to help its customers easily identify these high-quality products, priced 10 to 15 and even 30 % lower than national brands.

"All these initiatives prove the extent to which Metro is assuming its role as leader in the Quebec food industry."


Metro Inc.
With annual sales of close to $11 billion and more than 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of almost 600 grocery stores under several banners, including Metro, Metro Plus, A&P, Loeb, Super C and Food Basics as well as 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics banners.

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Information source:
Marie-Claude Bacon, Director, Corporate Affairs
Metro Inc., 514 643-1086 or mbacon@metro.ca

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