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Toronto, ON – June 23, 2009 –
Metro Inc. is proud to announce that its new line of Irresistibles
Sorbets has been selected as the winner of the first prize in the
Private Label category at the Canadian Grand Prix New Product
Awards. This is the second year in a row that Metro and
Irresistibles scooped up the grand prize in the new product
category. The competition, organized by the Canadian Council of
Grocery Distributors (CCGD), recognizes the quality, packaging,
design and originality of food products.
The perfect summer treat, Irresistibles Sorbets, available in
mango, raspberry and lemon, were selected for their superb
restaurant quality and taste. The sorbets are an excellent value
for consumers looking for a sublime but light dessert to serve to
guests. The product’s packaging exudes the freshness and expresses
the authenticity of the flavour and sophistication of the
sorbet.
“This year’s award is a great accomplishment for Metro and the
Irresistibles name,” said Jean-Louis Charpentier, Vice-President,
Corporate Brands. “It exemplifies our commitment to offering
quality products to our consumers.”
The Irresistibles Fat Free Sorbets are a refreshing way to indulge
in dessert, without any of the guilt. Made with over 50 per cent
fruit, without milk and lightly air whipped, the sorbets are
available at all Metro stores and retail for $4.99.
ABOUT METRO INC.
With annual sales of nearly $11 billion and over 65,000 employees,
Metro Inc. is a leader in the food and pharmaceutical sectors in
Quebec and Ontario, where it operates a network of close to 600
food stores under several banners including Metro, Metro Plus,
A&P, Super C and Food Basics, as well as over 250 pharmacies
under the Brunet, Clini Plus, The Pharmacy and Drug Basics banners.
For further information, please visit metro.ca.
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Contacts:
Selena Fiacco
Director, Communications
Metro Ontario Inc.
416-234-6081
Selena.Fiacco@Metro.ca
