Montreal, August 25, 2009 — The Brunet banner
announced today the launch of Brunet Plus, a new generation of
stores offering a wider variety of products focused on health.
Designed to meet the demands of an extremely competitive market and
to offer customers the widest selection of products, Brunet Plus
already boasts eight stores in Quebec. Brunet plans to convert 20
of its stores over to the Brunet Plus concept by September
2010.
« Since Brunet was founded in 1855, they have always been of the
cutting-edge of the health sector and even more so now with Brunet
Plus,” explained Serge Boulanger, Vice-President and General
Manager of McMahon Distributeur pharmaceutique inc., a subsidiary
of Metro Richelieu Inc. and the franchisee of the Brunet banner.
“The Brunet Plus concept is to feature a greater selection of
products and the larger stores also offer a new, distinctive
appearance”, added Mr. Boulanger.
Distinctive features
Brunet Plus offers the same professional and personalized service
that can be found at all the Brunet stores, but with a little Plus:
more products, more choice and more departments. Under the Brunet
Plus banner, customers will find a broader offering of
dermo-cosmetic skin care products, a fine selection of candy,
chocolate and cookies, a complete line of pet food and accessories,
a wide array of photo albums and frames, more brands of perfumes
and sunglasses, more small electronics (e.g. razors, curling irons,
hair dryers), a full range of eco-friendly household cleaning
products, plus much more.
Brunet Plus stores are easily recognized thanks to new storefront
signs. All stores will have a minimum surface area of 7,000 square
feet, with some as large as 10,000 square feet.
About Brunet
The Brunet banner celebrated its 154th anniversary in 2009. . In
the same innovative spirit behind the company's longstanding
success, Brunet will continue to expand its selection and plans to
open several new stores over the coming year. There are currently
122 Brunet stores in Quebec.
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Source and information: Marie-Claude Bacon
Director, Corporate Affairs
Metro Inc.
mbacon@metro.ca
514 643-1086
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