Press Releases 2009
August 27, 2009 - AJAX RESIDENTS SET TO EXPERIENCE FOOD AT ITS BEST
ETOBICOKE, ON — August 27, 2009 — Metro, a leading Ontario grocery chain, is proud to announce the opening of its newly-constructed Ajax store. Located at 1989 Salem Road North, the store will be the first of its kind in Ajax. Doors open to the 24-hour store on September 2 at 8:00 am following a ribbon-cutting ceremony.
“Metro has been converting all Dominion and A&P stores to
the Metro brand, but the Ajax location is one of the few stores
built from the ground up and offering every available department,”
said Phil Terry, Vice President Operations East, Metro Ontario Inc.
“Our unwavering focus on quality food, convenient locations, and a
knowledgeable staff ensures the needs of all our customers are
met."
The layout of the 48,570 sq. foot store makes navigation
effortless so shoppers will find it easier and faster to locate
what they need. The community market feel showcases everything
Metro has to offer and the store features a Pharmacy, Floral
Department, Smoker Carvery, Fresh 2 Go Pizza, Sushi, Salad Bar,
Panini Sandwiches, Artisan Cheese, Full Service Meat and Full
Service Fish counters.
Where Metro really stands apart is in five key areas,
including the finest quality selections in meat, bakery, floral,
its own private label brands, Irresistibles and
Selection, and home meal replacement (HMR). Metro’s
award winning private labels brands, Irresistibles and
Selection, offer premium foods without premium prices and
the exciting HMR category was developed under Metro’s exclusive
Fresh 2 Go brand. Fresh 2 Go offers
nutritious ready-made meal solutions to time-pressed and
health-conscious families. All of Metro’s offerings cater to
consumers who value fresh and healthy food choices and the
convenience of finding them in one place.
Metro’s participation in the popular AIR MILES rewards program
allows customers to take off with all the savings and benefits.
On every purchase, Metro shoppers will have the opportunity
to earn AIR MILES which can later be redeemed for free
groceries.
Another unique value program offered exclusively at Metro is
its Red Flag Savings. Designed to ensure ‘the savings go
on for aisles,’ the program offers shoppers deals on staple items
they would typically buy every week. Highlighted in weekly
flyers, shoppers will find Red Flag savings on items like
meat, eggs, juice, bread and milk.
The Ajax Metro is the embodiment of the Company’s commitment
to offering customers the best food at the greatest value and truly
showcases ‘food at its best’.
About Metro Ontario Inc.
Metro is a Canadian company with offices and operations in
both Ontario and Quebec. Metro Ontario Inc. operates
its 272 stores under two conventional banners, Metro and A&P,
and under one discount banner, Food Basics. In 2009, all
remaining A&P banners will be converted to the Metro name. The
company employs over 30,000 people in Ontario. For further
information, please visit metro.ca.
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Contact:
Leslie Powers
Manager, Communications
Metro Ontario Inc.
(416) 234-6081
leslie.powers@metro.ca
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