Etobicoke, ON – August 28, 2009 – Metro, a
leading Ontario grocery chain, will install its new sign at 170 The
West Mall on August 31. The sign is the much anticipated
replacement for the Dominion “D” that was removed this past spring
and served as a landmark on The West Mall for decades. The new sign
will feature the Metro logo with the time and temperature.
“We were overwhelmed with the public response we received when the
Dominion sign was removed and are happy to announce the Metro sign
is ready to take its place on the West Mall,” says Marc Giroux,
Vice President Marketing, Metro Inc. “We have been changing over
our stores to the Metro banner across Ontario and this sign stands
as an icon for the Metro name and our customers.”
Metro has converted all Dominion, Loeb, Ultra Food & Drug and
The Barn banners and is now converting all remaining A&P
banners in Ontario which will finish at the end of 2009. Metro
stands out with its offering in five key areas, including the
finest quality selections in meat, bakery, floral, its own private
label brands, Irresistibles and Selection, and home meal
replacement (HMR). Perhaps one of the most exiting enhancements,
the HMR category was developed under Metro’s exclusive Fresh 2 Go
brand. These prepared meals offer time-pressed and health-conscious
customers nutritious ready-made meal solutions for the whole
family. Metro caters to consumers looking for fresh and healthy
food choices and the convenience of finding them in one
place.
About Metro Ontario Inc.
Metro is a Canadian company with offices and operations
in both Ontario and Quebec. Metro Ontario Inc. operates its 272
stores under two conventional banners, Metro and A&P, and under
one discount banner, Food Basics. In 2009, all remaining A&P
banners will be converted to the Metro name. The company employs
over 30,000 people in Ontario. For further information, please
visit metro.ca.
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Contacts:
Leslie Powers
Manager, Communications
Metro Ontario Inc.
416-234-6081
leslie.powers@metro.ca
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