Québec, April 12, 2010 - Metro has chosen to launch the first phase of its metro&moi program exclusively in the Quebec City area. Starting April 15, customers at the 26 Metro stores in Quebec City, Lévis, Saint-Augustin-de-Desmaures and L’Ancienne-Lorette will be able to accumulate points redeemable for a discount on their grocery bill. The metro&moi program will be implemented everywhere else in Quebec by the end of 2010.
"Very straightforward, the metro&moi program will
reward all Metro customers. According to a November 2009 survey,
customers feel that a good rewards program should be simple and
allow them to save money on their grocery bill," explained Marc
Giroux, Vice-President, Marketing at Metro inc.
"The launch of this program in the Quebec City area is an
important milestone for the company. For Metro, this is not only a
way to reward its loyal customers, but also to redefine the
relationship between grocery stores and customers, with an emphasis
on recognition and simplicity. In addition to accumulating points
on all in-store purchases, members will receive personalized
savings coupons for their favourite brands and products," added
Mr. Giroux.
This exclusive program, unmatched in the Canadian grocery industry, will provide added value to all Metro customers. Unlike loyalty programs that reward purchases starting at a minimum amount that can be as high as $20, Metro's program awards one "m" point for each dollar spent on groceries.
Every week, the Metro flyer will feature products and promotions enabling members to accumulate up to 10x the points. Starting April 15, Metro customers in the Quebec City area will also have access to bonus offers in-store and in the flyer.
Membership in the metro&moi program is free. Customers can sign up online now, at the metro.ca site, or at participating stores in the Quebec City area starting April 15.
METRO
With annual sales of over $11 billion and over 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Québec and Ontario, where it operates a network of close to 600 food stores under several banners including Metro, Metro Plus, GP, Super C and Food Basics, as well as over 250 drugstores under the Brunet, Brunet Plus, Clini Plus, The Pharmacy and Drug Basics banners.
metro&moi rewards program
o Quebec City (20)o Lévis (3)o Ancienne-Lorette (1)o Saint-Augustin-de-Desmaures (2)
|
Points
|
500
|
625
|
1,250
|
2,500
|
|
Rewards
|
$4
|
$5
|
$10
|
$20
|
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