In may 2009, Metro announced the launch of the Quebec at your table program at the 223 Metro supermarkets across Quebec. Quebec at your table is a program that promotes and simplifies the purchase of local products at Metro supermarkets across Quebec.

With this program, Metro literally hopes to serve Quebec at your table by continuing to offer thousands of local products to Quebec consumers, while giving back to the community. The design is unmistakable:
We chose a fork as the main campaign image because it symbolizes the dinner table and represents all Quebec food products, not just one in particular.

All the elements of the design come together to form an easily identifiable symbol of Quebec, from the fork shaped like a Fleur-de-lys, recognized by all as the provincial emblem, to the blue background, also representative of the belle province, to the slogan “Quebec at your table,” making it simple for Metro customers to find and buy local products.

The 223 Metro supermarkets across Quebec are determined to make this program a success.