These brands and their variations meet specific consumer needs:
The Irresistibles brand offers consumers high-quality
products, as well as exclusive items that are in line with market
trends and consumer preferences. Special care is given to the
ingredients and flavours. Our hard work is already paying off: the
line of Irresistibles fat-free sorbets
was honoured at the 2009 Canadian Grand Prix New Product
Awards sponsored by the CCGD, as were our homemade breads
in 2008. The Irresistibles brand also includes organic,
health, gluten-free and certified peanut-free products.
The Irresistibles line of products has been further
bolstered by the addition of the Life Smart/Mieux-être
line, which offers a wide range of selected products for a balanced
lifestyle that meet many of the criteria for a healthy diet. The
products follow current guidelines for healthy eating and include
prebiotics, probiotics, Omega-3, inulin and antioxidants. They
contain no hydrogenated oil, or artificial flavours or colours.
They are low fat, low calorie and low sodium and are a source of
vitamins, minerals and fibre.
Our organic line keeps growing! All of our products are
industry-certified (BIO, EcoCert, QAI, Global Alliance, Quebec
Vrai, etc.), were selected for their superior quality and taste,
and are produced using green agricultural practices.
This new line was added in 2009 out of increased awareness of common dietary issues and food allergies. Irressitibles Gluten Free is helping to simplify consumers' daily food choices.
Our second private label, Selection, consists of over 2,000 products that are comparable to, but cost less than, national brands. These products span all of the standard categories, and are based on eating habits and consumer needs. Many of our products are available in low-sodium or low-fat versions, or are trans fat-free or certified peanut-free. We also offer health and beauty products and have developed a line of eco-friendly products under this brand (eco).
We have designed a line of targeted products according to our customers’ main eating habits in order to offer them a choice of effective and affordable green products. Each product undergoes strict quality control measures and has been certified by accreditation organizations (ECO, ECOlogo, BPI Compostable US Composting Council, etc.), which have approved the product, its use and its environmental impact.
Selection is making inroads into the world of skin care. We have adapted our signature and logo to better reflect this segment. The line of products includes body milk soaps, shaving foam and gel, make-up, toothpaste and bubblebath.
Selection is also active in the pharmaceutical sector. A wide range of products, mainly over-the-counter medications and personal hygiene products, is now available. All of our products are subject to the same quality standards as national brands, and the vast majority are sold in our pharmacies. A line of products is also available in our grocery stores.
