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Corporate profile Food Segment Food Segment
Food Segment
Supermarket

Logo de METRO

The Metro banner, with its 375 stores including 102 newly launched Metro Plus stores, is a leading Québec (221) and Ontario (154) supermarket chain.

To find out more about Metro
Click on Metro.ca consumer site.

2011 - December

 

Number of stores

375

Average floor area

32,800





Super CIn the discount supermarket segment, the Super C banner operates stores with an average retail space of 40,800 square feet.

2011 - December

 

Number of stores

80

Average floor area

40,800

 



To find the nearest store, consult the section " Find your nearest stores".

Click on superc.ca for consumer site of Super C.

Over the years, the 5 Saisons markets have earned an enviable reputation as grocers who specialize in popular, high-end products from different countries.

www.les5saisons.ca


Food Basics is a discount format providing low priced quality products to value-seeking customers in 114 locations across Ontario.

To find out more about Food Basics
Click on foodbasics.ca consumer site

2011 - December

 

Number of stores

114

Average floor area

32,800



Marché Richelieu
Marché Richelieu
The banner's stores are known for their friendly atmosphere and the freshness of their products - produce, baked goods, prepared foods and premium quality meats prepared by experienced butchers.

To find out more about Marché Richelieu
Click on marcherichelieu.ca consumer site.

2011 - December

 

Number of stores

85

Average floor area

5,900

 

 

 



Grocery

 

2011 - December

 

Number of stores

86

 

The AMI banner first appeared in the Quebec City area in 1962. The name is derived from the Association des Marchands Indépendants (independent merchants' association). In addition to grocery products, these small stores offer meat, fruits and vegetables, dairy products, frozen foods, bakery products and prepared meals.

To find out more about Marché Ami: http://bannieresintermediaires.ca
Click on http://marcheami.ca consumer site

 

 

2011 - December

 

Number of stores

205


These small markets offer not only grocery products, but a variety of meats, fruits and vegetables, dairy products, frozen foods, bakery products and prepared meals, selected to meet customer needs.

To find out more about Marché Extra: http://bannieresintermediaires.ca
Click on http://marcheextra.ca consumer site

Convenience Store

 

2011 - December

 

Number of stores

390

 

This concept of independent convenience stores also offers a grocery section designed to meet the special needs of customers. The banner has flexible guidelines to meet retailers' operating requirements. Some stores offer bakery products, delicatessen items, pastries, prepared meals, fruits and vegetables, and frozen products.

To find out more about are banners : http://bannieresintermediaires.ca


Warehouses

QUÉBEC - METRO RICHELIEU INC.

Fresh Products

The ‘’Fresh Products’’ division includes five warehouses in Quebec, two of which are for meats and frozen foods, two for produce and one for seafood products.

• Meats and frozen foods
The meats and frozen foods division operates two warehouses in Quebec, one in the Montreal area and the other one in the Quebec City region. These warehouses supply, store and distribute meats and frozen foods. This division also handles meat processing, making Metro the only Canadian food distributor to have its own meat processing facility. The Montreal and Quebec warehouses both received HACCP certification in 1999 and 2003 re.spectively. The initials, meaning Hazard Analysis and Critical Control Point, represent one of the most important international food safety certification for customers.

• Produce
The Produce division operates two warehouses, one in Montreal and the other in the Quebec City area. This division is responsible for supplying, storing and distributing produce, as well as dairy products, for the Company’s various banners. In order to respond to the needs of today’s newness-obsessed consumers, the division purchases its goods from more than 15 different countries.

• Fish and seafoods
Pêcheries Atlantiques, the fish and seafoods division of Metro, is the most important supplier of fresh and frozen seafoods in Quebec. The division operates one warehouse located in Montreal, which supplies, stores and distributes fish and seafoods. Also, Pêcheries Atlantiques serves an institutional clientele and many restaurants.


Grocery
The Grocery division operates two warehouses located in Montreal and Quebec City. This division oversees the supply, the storage and the distribution of grocery products, of general merchandise and non-perishable goods.


Food Services
The Food Services sector serves clients from two centers, the Distagro Boucherville and Distagro St-Jean-Port-Joli warehouses. It ensures the supply of food products to institutional clients as well as small surface retail stores. This division also operate two self-serve facilities in Drummondville and Shawinigan. Thanks to this division, Metro is able to take a share of the small surface distribution market niche by serving over 2,000 sales outlets, 800 of which operate under their own banner.

ONTARIO - METRO Ontario Inc. 

Metro Ontario operates five distribution centers in the Etobicoke area and two warehouses for grocery products in the Ottawa region.

 

Private Brands
Further to the standardization of private labels throughout the Metro network, the group's portfolio now consists of two main brands, Irresistibles and Selection, and over 3,400 products.

These brands and their variations meet specific consumer needs:
Irresistibles



The Irresistibles brand offers consumers high-quality products, as well as exclusive items that are in line with market trends and consumer preferences. Special care is given to the ingredients and flavours. Our hard work is already paying off: the line of Irresistibles fat-free sorbets was honoured at the 2009 Canadian Grand Prix New Product Awards sponsored by the CCGD, as were our homemade breads in 2008. The Irresistibles brand also includes organic, health, gluten-free and certified peanut-free products.


The Irresistibles line of products has been further bolstered by the addition of the Life Smart/Mieux-être line, which offers a wide range of selected products for a balanced lifestyle that meet many of the criteria for a healthy diet. The products follow current guidelines for healthy eating and include prebiotics, probiotics, Omega-3, inulin and antioxidants. They contain no hydrogenated oil, or artificial flavours or colours. They are low fat, low calorie and low sodium and are a source of vitamins, minerals and fibre.



Our organic
line keeps growing! All of our products are industry-certified (BIO, EcoCert, QAI, Global Alliance, Quebec Vrai, etc.), were selected for their superior quality and taste, and are produced using green agricultural practices.

This new line was added in 2009 out of increased awareness of common dietary issues and food allergies. Irressitibles Gluten Free is helping to simplify consumers' daily food choices.


Selection

Our second private label, Selection, consists of over 2,000 products that are comparable to, but cost less than, national brands. These products span all of the standard categories, and are based on eating habits and consumer needs. Many of our products are available in low-sodium or low-fat versions, or are trans fat-free or certified peanut-free. We also offer health and beauty products and have developed a line of eco-friendly products under this brand (eco).



We have designed a line of targeted products according to our customers’ main eating habits in order to offer them a choice of effective and affordable green products. Each product undergoes strict quality control measures and has been certified by accreditation organizations (ECO, ECOlogo, BPI Compostable US Composting Council, etc.), which have approved the product, its use and its environmental impact.


Selection is making inroads into the world of skin care. We have adapted our signature and logo to better reflect this segment. The line of products includes body milk soaps, shaving foam and gel, make-up, toothpaste and bubblebath.


Selection is also active in the pharmaceutical sector. A wide range of products, mainly over-the-counter medications and personal hygiene products, is now available. All of our products are subject to the same quality standards as national brands, and the vast majority are sold in our pharmacies. A line of products is also available in our grocery stores.