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Corporate Responsibility Initiatives and results
Initiatives and results

 


 Metro Green Apple School Program


To strengthen its commitment to the environment and to reach its broader environmental and sustainability goals, Metro launched in September 2009 its Metro Green Apple School Program, an environmental initiative designed to encourage elementary and secondary schools to participate in conservation and healthy living. By investing up to $1 million into the program in each province, Metro provides grants to Quebec and Ontario schools that can demonstrate how their proposals will positively impact their school or community.

Since its inception in 2009, Metro’s Green Apple School Program has enabled the completion of thousands of green projects in schools across Quebec and Ontario. Over the years, a wide variety of projects have been submitted, from earthworm composting to recycling, to tree planting and gardening.

School can register now by going to www.greenapplegrants.ca.


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"Leave it greener" program

Leave it greener logo

In order to promote the principles and values that foster environmentally responsible behaviour, an environmental communication program was launched in June 2007 for Metro employees. Because it is easier said than done, we named the campaign "Leave it greener."

The campaign features an eye catching visual, that is meant to be simple to allow our actions to shine through.

In June 2007, the first step consisted in giving each of our employees a reusable mug. Since a single styrofoam cup takes over 400 years to decompose, this simple decision had major repercussions for the environment. A plastic, glass and metal recycling program was then started in the offices where pickup was available. Finally, in-house initiatives were created, such as adding an environmental message to e-mail signatures, introducing two-sided printers and starting a car pooling service.

The ball is in your court

On Earth Day, April 22, 2008, the "Leave it greener" program was expanded to the entire company and to our network of supermarkets, in order to promote environmentally responsible behaviour. Our initiatives included using "Did you know…?" shelf cards in stores to showcase products that are more environmentally friendly.

Since l 2009, Metro continues its efforts with the first "Leave it greener" week in April in all its offices and buildings. This initiative includes several awarness activities about waste reduction in the workplace, climate change, etc.. Finally, "green" information is often posted on the company''s intranet and in its internal newsletter.

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Shopping bags at Metro

Info-bag: things you need to know about choosing the right bag

When it comes to shopping bags, Recyc-Québec recommends taking the following actions, in order of importance:

1. Reduce the number of bags used at the source
2. Encourage the use of reusable bags
3. Use conventional plastic bags
4. Use biodegradable bags
5. Use paper bags

Reducing at the source

Metro reusable bag

In January 2006, Metro became the first food distributor in Quebec to offer customers reusable bags for only $1. Metro stores in Ontario followed suit in June 2006. The reusable bags help reduce the number of plastic bags used, discarded or sent to landfills. Our bag is made 100% from post-consumer recycled materials and is 100% recyclable at the end of its useful life. Even the two sets of handles are recyclable! Our bags don’t contain lead and are washable in lukewarm water.

The relevance of Metro's initiative and the quality of its bag were rewarded in 2007 with a Phénix environmental award in the Management of Waste Materials category. This contest honours remarkable actions taken by companies or institutions to protect and sustain our natural environment. It is organized jointly by Quebec's Ministère du Développement durable, de l’Environnement et des Parcs, Ministère du Développement économique, de l’Innovation et de l’Exportation, Recyc-Québec and the Fondation québécoise en environnement.

On October 28th, 2009, Metro Inc. has taken another step toward eliminating plastic bags by becoming the first Canadian food retailer to offer reusable produce bags in all of its stores across Quebec (Metro, Metro Plus, Super C and Marché Richelieu) and Ontario (Metro). Arriving in stores by the end of November, the reusable mesh bags will be available as an alternative to the rolls of plastic bags currently found throughout the produce section.

 

Small change goes a long way

Metro is charging five cents per shopping bag in its Ontario and Quebec stores since June 1, 2009.
This measure helped the company to reduce the use of these bags in its stores and to surpass its objective of 50 per cent less bags in-store by the end of 2010.

To strengthen its commitment to the environment and to reach its broader environmental and sustainability goals, Metro launched in September 2009 its Green Apple School Program, an environmental initiative designed to encourage elementary and secondary schools to participate in conservation and healthy living. By investing $1 million into the program in each province, Metro provides grants to Quebec and Ontario schools that can demonstrate how their proposals will positively impact their school or community.

Since it was introduced in the fall of 2009, the program has rallied thousands of students from the four corners of both provinces and encouraged them to become involved in their school and make a difference in their community.


Voluntary Code of Good Practice for the Use of Shopping Bags

Two years after the launch of its reusable bag, Metro made another significant gesture by adhering to the Voluntary Code of Good Practice for the Use of Shopping Bags. This code was adopted on April 21, 2008, by the Association des détaillants en alimentation du Québec, the Canadian Council of Grocery Distributors, the Conseil québécois du commerce de détail, Recyc-Québec and Éco Entreprises Québec. It aims to better manage the use of paper and plastic shopping bags.

At Metro, the desire to reduce the number of bags means we:

  • Encourage the use of bags suited to different purposes;
  • Offer alternatives to bags, such as stickers and reusable plastic bags;
  • Ask customers if they need a bag;
  • Pack more items in each bag;
  • Inform and educate customers about the source reduction, reuse, recovery and recycling of conventional bags.

Metro applies this code in all of its stores across Quebec and Ontario.

 

Metro in Ontario

The Government of Ontario, along with the retail leaders, has set a goal to reduce the use of conventional bags by 50% by 2012.

Another way that Metro is also reducing the amount of plastic being sent to landfills is by offering a return-to-retail plastic bag recycling programme. Customers are encouraged to return any plastic shopping bag, regardless of whether the bag came from our store or not, for recycling.

In the last two years, Metro has diverted over 433 metric tonnes of plastic film from landfill as a result of our programmes and due to the efforts of our customers and staff. 
 

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Energy use in Metro''s buildings

Carbon Disclosure Project (CDP)

In 2008, Metro joined the ranks of other forward thinking organizations committed to fighting climate change by responding to the Carbon Disclosure Project (CDP) information request. The CDP is an independent, non-profit organization whose mission is to foster dialogue between investors and businesses, based on information gathered annually from major international corporations, in order to provide a rational response to the challenges of climate change.

The CDP is an international organization that acts as an intermediary between investors and businesses on issues related to greenhouse gas emissions by major corporations.

This information request covers four main issues: 

  • Metro administrators'' perception of the business risks and opportunities represented by climate change;
  • Greenhouse gas accounting; 
  • Strategies implemented to reduce emissions, limit risks and benefit from business opportunities;
  • Inclusion of climate change issues into corporate governance strategies

Metro administrators'' perception of the businesAgain in 2009, Metro answered the basic standards of the CDP. We have provided investors with transparent data on the business risks and opportunities of climate change, greenhouse gas emissions in our warehouses as well as our adaptation strategies.


Environmental Sustainability Initiative (ESI)

Since September 2007, Metro has been involved in the Environmental Sustainability Initiative (ESI). Spearheaded by the food distribution industry, the initiative’s specific objective is to account for the greenhouse emissions (in carbon dioxide equivalent) of retail sales activities. This is an important step toward collectively reducing the industry''s carbon footprint.

The calculator provided by the ESI enabled us to measure the carbon footprint of each sector in our company. The locations that make up our carbon footprint include our Metro supermarket franchises and Super C discount stores in Quebec, and Metro supermarkets and Food Basics discount stores in Ontario;

Several measures have already been implemented to reduce our energy consumption, thereby decreasing our greenhouse gas emissions.

In stores:

Refrigeration and heating account for more than half of a supermarket''s total energy consumption. Our stores are equipped with the following: 

  • High-efficiency motors to reduce energy consumption in refrigerated display cases;
  • Systems to recover the heat generated by the refrigeration systems and redirect it to the sales area, warehouse and loading dock;
  • Direct-expansion refrigeration equipment with the lowest cooling load on the North American market. Freon leaks are detected rapidly, which minimizes GG emissions.
  • Central control panels to optimize energy consumption

In the warehouses:

Our Quebec City fruit and vegetable warehouse was recently renovated to include a glycol refrigeration system with a cooling capacity equivalent to that of freon, which helps reduce GG emissions

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The 3Rs

Metro tries to apply the 3Rs as much as possible at all its facilities: Reduce, Reuse and Recycle. With this in mind, the store has created major programs to reduce waste; specifically, they involve plastic wrap, cardboard, paper (in certain offices and stores), PGM (plastic, glass, metal) and organic materials (in certain stores).

For example, the cardboard recycling program collected close to 52 000 metric tons in 2009. That same year, close to 1,300 tons of plastic wrap and 5,500 tons of organic materials were recovered. In addition, Metro is constantly seeking solutions to reduce the amount of waste sent to landfills.

Composting

A Quebec first: Bioreactor composting in a grocery store

Metro Lussier, a Waterloo grocery store in Haute-Yamaska, is breaking new ground and taking a green approach by installing a bioreactor composting system.

Since December 2008, Metro Lussier has been making good use of its waste by composting it rather than sending it to the landfill.

Using only $50 worth of electricity per year, the bioreactor composting system is also energy efficient.

Metro Lussier feeds its bioreactor all of its organic and biodegradable waste.

ICI ON RECYCLE!

In 2007, Metro publicly committed to Recyc-Québec's "ICI on Recycle" program, which aims to encourage industries, businesses, and institutions to achieve the objectives set by Recyc-Québec for each category of material. For example, the overall objective to obtain level 3 certification (the highest level of recognition) is 80%.

Therefore, we've made sure that a number of our Quebec supermarkets achieve one of the three levels of the "ICI on Recycle" certification. Thirty stores have achieved a Level 1 certification and 118 Level 2 certifications. Six Metro supermarkets and one Super C have even achieved the third level of certification, thanks to their excellent performance in reusing waste materials. They are: Metro Gaétan Riendeau in St-Hyacinthe, Metro Plus St-Grégoire in Bécancour, Metro Breton de Bromont, Metro Breton de Granby, Metro Marché Gracefield de Gracefield and Super C Neufchatel.

Level 1 corresponds to a facility's commitment to be more aware of the waste materials it generates and the Politique québécoise de gestion des matières résiduelles 1998-2008. Accordingly, facilities formally commit to implementing waste management measures, according to the 3Rs, and to conveying this commitment to their staff and customers.

Level 2 mainly aims to recognize facilities that have previously implemented the 3Rs as well as information and awareness-raising activities. This level of recognition was achieved through our programs to recycle cardboard, plastic wrap and meat, oil and grease residue, and though our numerous awareness-raising efforts.

Level 3 aims to recognize facilities that have achieved an 80% recovery rate of waste materials. In concrete terms, facilities with this level of certification are recognized for having implemented reduction, reuse, recycling and recovery measures for waste materials covered by the Policy. They must also have implemented waste management information and awareness-raising activities.

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