Launched in September 2010, Metro's sustainable fisheries policy aims at providing fresh or frozen, wild and farmed seafood to customers in Quebec and Ontario.

Metro is reporting positive results and continues its efforts with its in-store merchandising and supply processes, especially for its private-brand grocery products.


Sustainable Fisheries Policy


Metro acknowledges that sustainable fisheries and the preservation of natural resources are vital for future generations. Consequently, and in keeping with its corporate responsibility policy, Metro has decided to go beyond the role of distributor and commit to a sustainable fisheries policy. Gradually implemented throughout 2010, this policy will be in effect by June 2011 for all fresh or frozen wild and farmed seafood products sold by Metro.


Principles of the policy


Metro believes that all decisions related to sustainable fisheries must be based on an objective analysis that first takes into account official scientific opinions on the status of species, but also the points of view of all stakeholders (governments, NGOs and suppliers).

Update of species-specific diagnoses

Since fishing techniques, and the health of ocean species and ecosystems are constantly evolving, Metro will regularly update its species-specific diagnoses, based on the latest facts and scientific reports. Metro will also regularly seek out independent scientific opinions.


Major criteria

Healthy species

Metro will only sell species that are scientifically proven to be present in sufficient quantities, and whose fishing rates are sustainable. In addition, these products must come from areas that are well-controlled and managed, when possible, according to legal quotas based on recognized scientific assessments.

Sustainable operating methods

The fisheries and aquafarms supplying Metro will have to prove that they use sustainable fishing methods and good practices.

Wild seafood products

Metro encourages selective fishing techniques that minimize bycatch rates (unwanted species caught accidentally) and recommends a preventive approach to protecting marine habitats (innovative techniques and risk analysis).

Farmed seafood product

Metro encourages sustainable and innovative practices that enable the moderate use of wild fisheries resources and that minimize the impacts on local natural resources and biodiversity.

Product traceability

The supply chain from the fishing area to the consumer must be documented to allow for informative and transparent labelling.

Local economy and labour law

In keeping with its values and the principles of sustainable development, Metro intends for its sustainable fisheries policy to help support small local fisheries. Metro also plans to buy from fisheries that respect labour law. All Metro suppliers must sign a code of conduct attesting to their commitment to respecting these criteria.



Continuous improvement and standards

Metro encourages its suppliers of wild and farmed seafood products to follow a continuous improvement process. The company will favour suppliers who make tangible progress toward the sustainable management of their activities, the traceability of their products and the application of recognized standards (based on peer-reviewed scientific studies, regular audits, third-party certification, and the transparency of procedures and results), such as the Marine Stewardship Council (MSC).

Consumer information and awareness

Metro is committed to informing and raising awareness among its customers to the issue of sustainable fisheries.


Metro plans to inform its stakeholders of the results of its initiatives and its sustainable fisheries policy on a regular basis.